News Release: WIDA Welcomes Nichole Austion as Chief Communications and Marketing Officer

Photo credit: The Brandprenuer Agency
Photo credit: The Brandprenuer Agency
March 12, 2026

FOR IMMEDIATE RELEASE

MADISON, Wis. – WIDA is pleased to announce that Nichole Austion has been named the organization’s new Chief Communications and Marketing Officer. She joins WIDA from the National Math and Science Initiative where she was Vice President of Marketing Communications.

Nichole brings more than 15 years of senior-level leadership in communications and marketing. She combines big-picture strategy with data-informed decision-making to help organizations tell clear, compelling stories and strengthen their impact. Nichole is known for building strong, collaborative teams and navigating complex educational and stakeholder environments with care.

“Nichole joining WIDA is a very exciting new chapter for us,” said WIDA Executive Director Dr. Jenni Torres. “We’re confident that her leadership will support WIDA’s mission and asset-based approach to multilingual learners, and her voice will bring strategic communication and data expertise to our executive leadership team.” Nichole will help WIDA expand the organization’s reach, particularly its professional learning offerings and resources, to more educators of multilingual learners.

“I’m honored to join WIDA and support the vital work of educators who empower multilingual learners every day,” said Nichole. “WIDA has a powerful mission and a strong reputation for advancing the success of multilingual children. I’m excited to partner with this talented team to elevate the stories of students and teachers, strengthen our connections with educators and communities, and help expand WIDA’s impact.” 

WIDA is an educational services organization within the University of Wisconsin–Madison’s School of Education that engages, equips and inspires educators who impact the lives of multilingual learners.

For media inquiries or further information, please contact:

Hannah Haynes, hrhaynes@wisc.edu

 

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